Tuesday, November 8, 2011

'Upgrades' are for Video Games & 'Investments' are for Wall Street.

UPGRADES and INVESTED. These words are tossed around in for sale ads by car owners far too often. Because owners rarely upgrade or invest in their cars. Hey, if you are having your Bugatti prepped for vintage racing by High Mountain Classics you are upgrading.

And if you have a minimum of $500,000 to spend in Pink Floyd drummer Nick Mason's IGA-backed automobile fund you might be investing in cars.

But short of that. I question your grammar.

Instead of upgrading and investing, owners are modifying and spending

And there is a big difference between the two. The power of words is in their proper use. And using the word upgrade to define adding blue light bulbs to your civic is incorrect. Or using the word invested to describe spending $9,000 on a candy-flake-pearl paint job on your 68 Chevy is another misuse.

Top Five Misnamed Upgrades:
  • Cold Air Intakes
  • +2 or larger Rims
  • Aforementioned light bulbs
  • Anything from KYB
  • Exhaust components

Top Five Misnamed Investments:
  • Tires
  • Stereos
  • Custom upholstery
  • Detailing
  • Tint
And let me say it first - I've never invested or upgraded my cars. But as sure as syrup in Vermont I've done a lot of spending and modifying.

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